A bold new direction for this body-positive brand

Archetype®, an inclusive lingerie brand, has stood out in the fashion industry for its innovative approach and commitment to diversity.

It responds to a diverse and constantly evolving market with a wide variety of sizes. Its purpose is to change the industry to create a more inclusive and diverse future, listening and empathically responding to the needs of its audience. Archetype® exemplifies how a clear vision and strong purpose can transform an idea into a thriving business, making a significant difference in fashion.


When a business grows and begins to professionalize, its brand identity needs to evolve as well. The primary goal with Archetype®'s identity was to capture the essence of the brand and the vision of its creators, highlighting strength and versatility as distinctive traits.

We designed a logo that transforms into a comprehensive graphic system, addressing every application need of the brand.

Recognition & Press

So, you have a project.
We can take it to another level.

Schedule a meeting with us.

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