Disruptive

Archetype

A bold new direction for this body-positive brand

Archetype®, an inclusive lingerie brand, has stood out in the fashion industry for its innovative approach and commitment to diversity.

It responds to a diverse and constantly evolving market with a wide variety of sizes. Its purpose is to change the industry to create a more inclusive and diverse future, listening and empathically responding to the needs of its audience. Archetype® exemplifies how a clear vision and strong purpose can transform an idea into a thriving business, making a significant difference in fashion.

New logo for the "Archetype" brand, an Argentine body-positive underwear and lingerie brand.

BRAND

When a business grows and begins to professionalize, its brand identity needs to evolve as well. The primary goal with Archetype® identity was to capture the essence of the brand and the vision of its creators, highlighting strength and versatility as distinctive traits.

We designed a logo that transforms into a comprehensive graphic system, addressing every application need of the brand.
Design and development of the totebag for the "Archetype" brand, an Argentine body-positive underwear and lingerie brand, shown on a rock background.
Billboard for "Archetype", an Argentine body-positive underwear and lingerie brand. The billboard is made up of the image of 3 models posing with the brand's clothing accompanied by the logo and the name of the capsule of the moment.
Archetype Brand Billboard located in New York. "Archetype" is an Argentine body-positive underwear and lingerie brand.

Recognition & Press

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So, you have a project.
We can take it to another level.

Schedule a meeting with us.

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