Archetype
A bold new direction for this body-positive brand
Archetype®, an inclusive lingerie brand, has stood out in the fashion industry for its innovative approach and commitment to diversity.
It responds to a diverse and constantly evolving market with a wide variety of sizes. Its purpose is to change the industry to create a more inclusive and diverse future, listening and empathically responding to the needs of its audience. Archetype® exemplifies how a clear vision and strong purpose can transform an idea into a thriving business, making a significant difference in fashion.
BRAND
When a business grows and begins to professionalize, its brand identity needs to evolve as well. The primary goal with Archetype® identity was to capture the essence of the brand and the vision of its creators, highlighting strength and versatility as distinctive traits.
We designed a logo that transforms into a comprehensive graphic system, addressing every application need of the brand.
Recognition & Press
Recognition & Press
