Giallonero is a winery with a strong commitment to quality and meaningful branding. After having developed their main identity and first label, this new line gave us the opportunity to continue expanding their narrative universe.

Design a label that remains true to the essence of the parent brand while expressing a new voice: youthful, spontaneous, and visually distinctive. It had to reflect a different kind of experience while staying aligned with Giallonero’s values.

We reinterpreted the bird that gives the winery its name through a new lens: a flock of Great Kiskadees in motion. A series of custom illustrations capture this energy with bold lines and dynamic rhythm. The logotype was drawn from an original hand-lettered design, evoking the movement of a feather with a warm and expressive character.

The result is a balanced label that combines lightness with intention. Its vibrant, spacious layout conveys the approachable nature of the wine and invites discovery — expanding Giallonero’s expressive territory with a bold new visual chapter.