Uco Valley high-flying wines
Giallonero is the line of wines from Finca Benteveo. Located in the Uco Valley region -Province of Mendoza, Argentina- recognized for the quality of its terroir and its wines.
This young company of the Tejada family commissioned us to create the brand identity, the label, and the packaging system for its line of boutique wines. Oriented not only to export but to a wine market in Argentina, a saturated market, with a high-quality offer, not only for its wines but also for its design, communication, product completion... and for the overall experience.
The analysis carried out on the existing stylistic typologies led us to a strategic decision to position ourselves in what we define as a "classical modernity" in search of a timeless spirit. By doing this it conveys the quality of a signature wine from a boutique winery.
As this is a new winery, it was lacking brand awareness and recognition which meant that work had to be executed over distinctive elements that could be systematized, seeking differentiation and a "sophisticated impact".
Brand & Label
The brand identity created to serve according to the strategic objectives of the label, the main vehicle for the brand's commercial and emotional communication. Fonts, colors, and finishes were selected to maintain a balance between modernity, tradition, and exclusivity.
The most distinctive element in the Giallonero brand is its illustration system, designed to complement the logo and the rest of the elements in the task of creating a unique and consistent identity, with recognizable and memorable features.