Summer is fun Lheritier's lollypop brand Bola Loca was looking for a change in their retail packaging for the brand's "Pool Party" lollypop line. The client idea was to create visual concept that reflected a fresh vibe for a young consumer that is not focused on the product, but on the summer ritual of pool party with friends where everything is sweet and fun.

We approached this concept by creating a design pattern based on the pool's water waves with friendly and colorful water floats on the surface. Using a fresh, young and vivid color palette that create excellent contrast between them.

There was some limitations on this project, because we could not use more than 4 colors on each type of pack (candy bag and wrapping paper). The way we face the limitations of color printing was using a transparent bag that when full of lollipops, it will be filled with the blue color of the water applied to the wrapping papers.