Vuelo Controlado

Preventive Healthcare in massive events.

The Vuelo Controlado program for health promotion and risk prevention in cultural events, especially in those events related to electronic music, arises from the communal effort of various specialists from Argentina and other countries in the field of problematic and non-problematic consumption of substances, which attentive to current and future problems, aim to reduce harm.

Social Impact

Vuelo Controlado is one of the projects where Disruptive Agency decided to participate in helping Startups, B Corps, and NGOs with a strong focus on the different areas and disciplines that generate great social impact.

health prevention campaign posters with icon illustrations

Strategy

In this case, Vuelo Controlado needed a high-impact identity system, with the ability to amplify its message and bring awareness about the issue to it's target audience of young people and adolescents.

young woman and men with vuelo controlado tshirt. Hernan Cattaneo.

two young women staring at a concert wall poster of vuelo controlado

two girls at a music concert holding balloon letters

Brand

With that strategic goal in mind, we looked to create a powerful, striking and highly versatile visual code for both print and digital formats. Various graphic pieces were developed to cover the communication needs of the prevention device, editable templates for social media, merchandising, posters, flyers, and signage designs.