Marketwise Brand & Site Revamp

Transforming a brand for the new music industry

Marketwise is an unconventional digital marketing agency as it defies industry service standards. Their fresh look, their focus on results, and native knowledge of the digital environment give them an advantage over traditional agencies.

A REVAMP FOR A NEW DIRECTION

New Rules, New Roles.

In an ever-evolving landscape like the music distribution industry, marketing must continuously find new ways to serve an audience that engages with listeners and fans in entirely different ways.

DESIGN THAT PLAYS IN TUNE

From Mystery to Pop.

At first, the client chose to approach the market with a mysterious, sober, and exclusive tone. But over time, the brand strategy shifted entirely. Aiming for a broader audience, Marketwise now needed a more accessible and modern identity—one that resonated with current visual trends set by leading players in the music distribution space.

A SITE THAT PERFORMS

Marketing in Motion.

We designed a bold and dynamic website for Marketwise—one that goes above and beyond in telling the company’s story, introducing the team, and building credibility. It also showcases their wide range of products and services, with a playful approach to presenting pricing.

RESULT

A Brand built to Grow.

From a more accessible and versatile identity for diverse commercial communications, to a clear and compelling product narrative that boosted and revitalized the company’s sales — this brand and website revamp is a strong example of how a brand can evolve to meet its business goals while staying true to its essence.