XTRACK® is a Startup aiming to provide accurate gps tracking to sports intelligence, combining in one solution, tracking devices, charging and communication station, and a user interface software that shows all the metrics for teams and athlete tracking.

This is a bold and impactful logo that combines elements from both sports and technology brands.

We designed a tracking device with a smooth, rounded exterior, making it comfortable to hold and wear close to the body. It does this by keeping in mind a geometry that doesn't create uncomfortable contact points against the body.

Designed for team sports, the design has a LED matrix display in which the number assigned to each athlete can be set.