Xtrack
Sport Intelligence
XTRACK® is a Startup aiming to provide accurate gps tracking to sports intelligence, combining in one solution, tracking devices, charging and communication station, and a user interface software that shows all the metrics for teams and athlete tracking.
![](https://cdn.sanity.io/images/tlzm0c96/production/1756bf308d160574c0c9a3ffce4f8fae3ee10662-2500x1300.jpg?rect=51,0,2398,1300&w=380&h=206&fit=fillmax&auto=format)
![](https://cdn.sanity.io/images/tlzm0c96/production/096203d459982610353bef96517a2c059b5fec1f-2500x1300.jpg?rect=51,0,2398,1300&w=380&h=206&fit=fillmax&auto=format)
STRATEGY
XTRACK® is a Startup aiming to provide accurate gps tracking to sports intelligence, combining in one solution, tracking devices, charging and communication station, and a user interface software that shows all the metrics for teams and athlete tracking.
![](https://cdn.sanity.io/images/tlzm0c96/production/aab24f003ecc8a6b3a5a56fd7b29763a68c1e604-2500x1300.jpg?rect=51,0,2398,1300&w=380&h=206&fit=fillmax&auto=format)
BRAND
This is a bold and impactful logo that combines elements from both sports and technology brands.
![](https://cdn.sanity.io/images/tlzm0c96/production/88699e456e27c935e27e54f1d1c6fed4807cd038-2500x1300.jpg?rect=51,0,2398,1300&w=380&h=206&fit=fillmax&auto=format)
![](https://cdn.sanity.io/images/tlzm0c96/production/6ec95e8751cf4d56e6f08077e2ba1a54cfdb9519-2500x1300.jpg?rect=51,0,2398,1300&w=380&h=206&fit=fillmax&auto=format)
PRODUCT
We designed a tracking device with a smooth, rounded exterior, making it comfortable to hold and wear close to the body. It does this by keeping in mind a geometry that doesn't create uncomfortable contact points against the body.
Designed for team sports, the design has a LED matrix display in which the number assigned to each athlete can be set.
![](https://cdn.sanity.io/images/tlzm0c96/production/11edb9e93181ccf05e1f6166b1e65dd7616995e0-2500x1300.jpg?rect=51,0,2398,1300&w=380&h=206&fit=fillmax&auto=format)
![](https://cdn.sanity.io/images/tlzm0c96/production/12a678b169f5845da660f947e39a3a7827e017b0-2500x1300.jpg?rect=51,0,2398,1300&w=380&h=206&fit=fillmax&auto=format)
![](https://cdn.sanity.io/images/tlzm0c96/production/129ab308952317ca22e556d24270631536e91200-2500x1300.jpg?rect=51,0,2398,1300&w=380&h=206&fit=fillmax&auto=format)
![](https://cdn.sanity.io/images/tlzm0c96/production/3da2134a05c3b8ab2abfe96edf38d7f1fa23a49f-1400x1255.gif?rect=0,249,1400,759&w=380&h=206&fit=fillmax&auto=format)